To be extraordinary in a fun and engaging way that empowers and inspires the birth and development of excellence.
MISSION: To inspire and empower individuals and organizations to reach higher and fly without a net. We achieve this by stimulating creativity, disrupting standards and revitalizing cultures.
VISION: To be a relevant, impactful and inspirational thought leader who makes the world a more loving, open-minded, encompassing and happier place to live.
PURPOSE: To build happier lives at home and at work.
PROMISE: Deliver results by providing relevant content and actionable tools that incite action and promote change and innovation.
CORE VALUES: Empathy. Love. Fun. Happiness. Integrity. Adaptability. Passion. Open-mindedness. Curiosity. Courage and Resilience: Be Childlike. Be Extraordinary. Be Healthy. Be Happy.
THE STORY: After performing for over 5 years in Cirque du Soleil and owning an entertainment company for almost ten years that produced large-scale events around the world, Vital lost his passion and sense of purpose. He spent six introspective months listening to the silence to discover his new and truest "WHY."
It became clear when retracing his journey from childhood, through adolescence and adulthood, that there was as very common theme. Vital had always found joy in inspiring and empowering others to live up to their potential. In every capacity, be it at school, the soccer team, work, scholarships and even at Cirque du Soleil, he was always elected as captain or placed in a position of leadership.
His personal childhood challenges (English foster care system) fueled his desire to live an adult life of meaning that impacted others in a positive way. Though performing in Cirque du Soleil provided a platform to touch and influence the masses, Vital sought a more profound contribution to give to the world: TO INSPIRE AND EMPOWER!
Vital spent years and endless hours of additional learning and the careful packaging of his rich experiences to create relevant and actionable content that would help organizations, individuals and teams to FLY WITHOUT A NET and become extraordinary.
"Having a positive impact and changing lives is worth more than any decibel of applause i ever received on the many magnificent stages I had the privilege of performing on or creating for. I have found my purpose!"
THE NAME ENGAGE: After hours of brainstorming with a Las Vegas branding company, the proverbial aha moment happened! Brand architect, Tim Maina, formerly of Stance Branding, asked me endless question that day to fully understand the essence of my new company; what I had done, what I aspired to do, how and why I would do. The objective was to find a word that brought it all together that had meaning and was relevant.
Throughout the 4 hour session, there was one word that repeatedly came up but was overlooked and not documented. We were making it too complicated and looking too far and too deep. Often times the answer or solution is in plain view screaming to be seen and heard, if we'd only simplify the process. We ignored that one magic word.
As the session approached the end, frustration set in. Endless potential names and tag-lines filled the chalkboard. None of them could bring together the many facets of who I was, what I did, how I did it and what I stood for.
All of a sudden, I asked Tim how many times I had said the word engage. Before he could answer, I exclaimed, ENGAGE! that's it! "It's what I do, it's what i've always done as an entertainer, director, producer, manager, speaker and business owner. I engage people! He yelled, yes that's it! We cracked up as to our blindness. How could we not have seen or heard that perfect answer? And hence ENGAGE was born. I love that word because it says so much and sums up who I am and what i do... it's why I exist. Without engaging my audiences I can't inspire or empower.
Thank you Tim Maina. Your creative collaborative process of "and" revealed the answer!